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SSL Certs – How do they work and why they are important

What are SSL certs?
SSL stands for “Secure Sockets Layer.” Secure Sockets Layer is a protocol designed to enable applications to transmit information between each other securely. SSL is the most widely deployed security protocol used today. In today’s Internet focused world, we typically see SSL in use when a web browser needs to securely connect [...]

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  • FolderFiled under Security, Technology, content, ecommerce, email, hosting, letshost, online marketing, technical,
  • TagTags: CPanel, credit cards, critical data, e-mail, email protection, encryption, hosting, online marketing, Security,

Advertising your business online

Internet advertising, also known as online advertising or web advertising may be one of the most effective advertising methods used, as it provides the ability to target specific markets while they are surfing the Internet.
However, the effectiveness of an advertising campaign is only as good as the ads.
A powerful ad is one of the most [...]

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  • FolderFiled under SEO, Social Media, blogging, content, ecommerce, hosting, letshost, online marketing,
  • TagTags: conversion, letshost, online marketing, SEO, Social Media,

Sitemaps – What are they and do I need one?

A sitemap is a collection of hyperlinks that outlines a website’s structure. These links allow visitors to quickly navigate to any section of a website listed in the sitemap.
What are the advantages to having a sitemap?
Well, in addition to making it easier for your visitors to navigate their way around your site, sitemaps also make [...]

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  • FolderFiled under SEO, Tools, blogging, content, hosting, web design,
  • TagTags: analytics, blogging, hosting, Irish web hosting, letshost, online marketing, SEO, statistics, Traffic, web content, web design,

E-mail still the most effective way of connecting with customers

E-mail marketing is still a winner when it comes to selling products and services. Consumers prefer e-mail communications to direct mail, social media, in store promotions and text messages, according to the latest figures.
A recent survey of shoppers across Illinois, Kansas, North Carolina and Ohio by CrossView revealed that almost 4 in 10 of them [...]

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  • FolderFiled under Tools, email, hosting, online marketing,
  • TagTags: email, internet marketing, online marketing, survey,

Five reasons your small business should engage through social media

Image via Wikipedia

Facebook, twitter, blogs, reviews, forums, online video… the web’s gone all social and interactive.
Amongst the legions of fans, followers and friends on social media sites across the web you’ll find your customers.
Do you know where they are, and what they’re saying about your industry, your business, your brand?
Connecting with people through social [...]

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  • FolderFiled under Social Media,
  • TagTags: irish business, online marketing, Social Media,

6 top tips for choosing a great web designer

Image via Wikipedia

When it comes to making the most of your great value LetsHost Irish hosting and domain registration, crafting a quality website comes pretty high on the list.
No matter what your online project, getting your website right is a crucial element in its success. You need too find a great web designer to work [...]

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  • FolderFiled under online marketing, web design,
  • TagTags: Irish web hosting, letshost, online marketing, tips, web design,

Why should you engage with social media?

Image via Wikipedia

Social Media has been the darling of the digirati, online early adopters and web2.0 advocates for a while now, but 2009 was the year when explosive growth took social media into the mainstream.
Research by Nielson group for the year to May 2009 revealed the following statistics:

An 82% increase in the total time spent [...]

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  • FolderFiled under Social Media, Tools, online marketing,
  • TagTags: engagement, online marketing, Social Media, Twitter,

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